Video over IP

As broadband penetration grows, along with the speed available through broadband Internet connections, more and more video is being consumed. By 2011, 60 percent of Internet traffic is expected to be video traffic. By harnessing video over DOCSIS, you can:

• Provide an additional outlet for owned content

• Extend subscriber reach, delivering services to subscribers outside the reach of your hybrid fiber-coaxial (HFC) network

• Reach IP connected devices regardless of their screen size, location, and the video formats they support

• Deliver a vast array of Internet content to the set-top, including user-generated content

Video over IP is delivered by Content Delivery Systems (CDS), which provide Internet streaming for both linear and nonlinear content using common Internet streaming formats such as Windows Media. The content is ultimately delivered to the user over an access infrastructure such as a DOCSIS network.

A managed media solution integrates CDS with ecosystem partners to provide an end-to-end system that includes:

• Asset management to automate the end-to-end workflow

• Transcoding into formats such as Adobe Flash or Windows Media

• PacketCable Multimedia (PCMM) policy controls to guarantee quality of service (QoS)

• Content protection using digital rights management (DRM)

• Deep packet inspection to provide dynamic flow control (DFC), which identifies and prioritizes applications based on PCMM policies

Video over IP to the set-top is made possible by Cisco 4000 and 8000 Series Digital Cable Set-Tops, which can deliver either traditional MPEG or IP-encapsulated video.